La Casetta
Role: Branding | Marketing | Print
This project was a collaboration with a friend who was consulting with an up-and-coming Food Truck Business. The Client had a strong vision for the truck and wanted some help bringing the idea to life. The brief was to combine Modern American with Italian Cuisine. Work included logos & fonts for social presence as well as a wrap design for the food truck. Originally it also included a hand-drawn pattern, but that was removed later in the project in favour of a rustic wood texture. I originally came up with three possible directions for the brand and the Client led from there.
Programs: Photoshop, Illustrator, InDesign
